Event Sponsor Photography
One of the roles of a photographer in a commercial event is to make sure that the sponsors also get the images they need. Often they have donated items of clothing and equipment that work well in the environments.
IGO Adventures have some great sponsors and support, and I (as a photographer) also have some brilliant support.
In March, IGO held their brilliant N60 Challenge – 4 endurance events in 4 days. Last year the weather at this ebvent was quite benign – brilliant sunshine and blue skies. This year it was less benign – we had some very cold weather and some gale force winds that meant we had to be cautious. In terms of photography, this means the long days are filled with capturing the event and not huge amounts of time to dedicate to commercial sponsor images. Indeed, getting competitors to wear specific clothing outside in force 10 gales was impossible. However, the small slots we did find, including getting competitors to take part mid-race, did allow us to come back with the images needed. These are just some of my images from the event: